Marketing is...

- The voice of customer/market into the business

- The voice of the business out to the customer/market

Marketing owns...

- Brand

- Market Research

- Channels (Events, Website, Mailing list, webinars etc)

- Production

- Marketing Operations

Marketing works with...

- Gets content and direction from Product Marketing Managers

- Provides generalized Sales and Partner enablement materials

They key is their relationship with Product Marketing.

While Marketing owns marketing channels and resources, product marketing are the ones living with the squads, doing product-specific research and creating product-specific marketing content.

They work with marketing to leverage their resources and channels to make their product successful.