As always, capital efficiency is key.

Software, AI and disruptive business models of all kinds tend to deliver maximum value with minimum cost and friction.

If this is not true for what you’re building then you should ask yourself why not.

If this is true for your product then lean into this story in your messaging and in your product strategy.

This should set you up to survive the downturn and thrive when macroeconomic conditions change.

But here’s the catch: how do YOU maximize value and minimize costs and friction within YOUR business.

In times of uncertainty, you can’t afford to tolerate mediocre people in mediocre teams with poor alignment and suboptimal outcomes.

Every decision and every dollar counts.

Find/retain the very best people, sharpen your focus and tighten your alignment.

Not sure where to begin? Let’s talk.